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What can I access? 

Access is generally available to all users. Registration or account creation might be required to access.

For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.


Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.


The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;


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How do I access the UCI network? 
-  Students
-  Employees
-  Alumni
-  Visitors

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Databases for Advertising


Access: UCI

Geography: US

Advertising expenditures and occurrence information for millions of brands across a variety of national-level media, with data going back 5 years. (Formerly known as Ad$pender.) Part of the Kantar Media portfolio.  

Access: UCI - Authorized Affiliates

Geography: US

Market research reports including graphics, practical analysis, and recommendations for marketing strategies.  Also has industry reports spanning the consumer product sectors, including market conditions like market size and share, forecasts, trends, etc. 


Insider Intelligence (formerly eMarketer)
Access: UCI

Geography: Global

Market research reports, industry data, and charts for everything digital, including: internet usage, ecommerce, B2B, online marketing and advertising, social media, mobile device usage. 


Forrester Research
Access: UCI - Authorized Affiliates

Geography: Global (limited)

Analysis and insights across a broad range of IT areas.  Research Reports include industry news, statistics, and forecasts.  "Playbooks" provide guidance for marketing professionals.  "Waves" offer a detailed, comparative analysis of products and services.

Plunkett Research Online
Access: UCI

Geography: US

Market research, industry statistics, trends, and in-depth analysis of companies.  Spans several major industry categories, including advertising.


Nielsen Datasets 
Geography: US​

For PhD students and Tenure Track Faculty only!  The UCI Libraries' subscription includes the Consumer Panel dataset and the Retail Scanner dataset.  Data is from a partnership between Nielsen and the Kilts Center for Marketing at the Chicago Booth School of Business.

Readings for Advertising


Encyclopedia of Major Marketing Strategies
Essays on some of the top recent global and emerging brands.  Essays look at historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign-- what worked, what didn't and why. 


Business Source Complete
Access: UCI

Geography: Global

Covers virtually all business subjects. Thousands of full-text and bibliographic entries for scholarly business journals and trade publications.  Includes both AdWeek and Advertising Age trade publications. 


Communication Abstracts
Communication and mass-media related articles, reports, papers, and books from a variety of publishers, research institutions, and information sources on a world-wide scale.


Advertising & Society Review
Scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy.


Nielsen Ratings

Variety Magazine
A weekly industry magazine, with of note on all aspects of the entertainment industry.  Reports cover film box office gross revenue, theater production gross revenue, and top streaming shows. Also includes the following Nielsen television ratings from the prior week: 
Top 20 TV programs for "Adults 18-49"

Top 20 TV programs for "Total Viewers"
"Facebook & Twitter Interactions"

  • From the Variety landing page, choose "Search within this publication."  Then: See this search!


Nielsen's Top 10's
Select content, for the current time period, made freely available by Nielsen.  The UCI Libraries does NOT have a license/subscription to any other premium content on the Nielsen website. 

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