Advertising expenditures and occurrence information for 3+ million brands across the following media:
Mintel *(Current UCI students, faculty, & staff)
Market research reports including graphics, practical analysis, and recommendations for marketing strategies. Also has industry reports spanning the consumer product sectors, including market conditions like market size and share, forecasts, trends, etc.
Market research reports, industry data, and charts for everything digital, including: internet usage, ecommerce, B2B, online marketing and advertising, social media, mobile device usage. Coverage is both US and global.
Forrester Research *(Current UCI students, faculty, & staff)
Geography: Global (limited)
Analysis and insights across a broad range of IT areas. Research Reports include industry news, statistics, and forecasts. "Playbooks" provide guidance for marketing professionals. "Waves" offer a detailed, comparative analysis of products and services.
Plunkett Research Online
Market research, industry statistics, trends, and in-depth analysis of companies. Spans several major industry categories, including advertising.
Nielsen Datasets *(Current UCI students, faculty, & staff)
For PhD students and Tenure Track Faculty only! The UCI Libraries' subscription includes the Consumer Panel dataset and the Retail Scanner dataset. Data is from a partnership between Nielsen and the Kilts Center for Marketing at the Chicago Booth School of Business.
Encyclopedia of Major Marketing Strategies
Essays on some of the top recent global and emerging brands. Essays look at historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign-- what worked, what didn't and why.
Business Source Complete
Covers virtually all business subjects. Thousands of full-text and bibliographic entries for scholarly business journals and trade publications. Includes both AdWeek and Advertising Age trade publications.
Access from 1998+ via the Nexis Uni database. A leading news magazine for people in the marketing, advertising and media communities. Provides case studies, a spotlight on the best innovation in marketing and the latest in consumer and business trends.
Communication and mass-media related articles, reports, papers, and books from a variety of publishers, research institutions, and information sources on a world-wide scale.
Advertising & Society Review
Scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy.
A weekly industry magazine, with of note on all aspects of the entertainment industry. Reports cover film box office gross revenue, theater production gross revenue, and top streaming shows. Also includes the following Nielsen television ratings from the prior week:
Top 20 TV programs for "Adults 18-49"
Top 20 TV programs for "Total Viewers"
"Facebook & Twitter Interactions"
Television Bureau of Advertising
The non-profit trade association of America’s local broadcast TV industry. Offers some of Nielsen's ratings content including:
Nielsen's Top 10's
Select content, for the current time period, made freely available by Nielsen. The UCI Libraries does NOT have a license/subscription to any other premium content on the Nielsen website.