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Business: Brands

Your comprehensive station for UCI's business research content and beyond!



Mintel   *(Current UCI students, faculty, & staff)
Geography: US
Consumer lifestyle reports, including purchasing motivations and and product/brand preferences these consumer segments:  Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.

Market research reports in these consumer-focused industry categories:  Automotive, Beauty, Clothing and Footwear, Drink, Financial Services, Food, Foodservice, Health and Wellness, Home, Household Care, Leisure and Entertainment, Lifestyles, Personal Care, Retail, Technology, and Travel.  Coverage is US.  


Business Source Complete
Geography: Global​
Thousands of articles from newspapers, trade publications, and magazines, including key titles like Marketing Week.  


Encyclopedia of Global Brands (eBook)
270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history.  Copyright 2013. 


Marketing Week
Access from 1998+ via the Nexis Uni database.  A leading news magazine for people in the marketing, advertising and media communities.  Provides case studies, a spotlight on the best innovation in marketing and the latest in consumer and business trends. 

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Geography: US​
Maximum 3 users at once! An easy-to-use interface offering thousands data variables for building custom maps and tables.  The SimmonsLOCAL variables cover consumers' brand preferences within their daily lives.  You can export data as a Guest, but if you want to revise a search at a later date, then make an account.  


Consumer Reports
An independent, nonprofit organization that serves consumers through unbiased product testing and ratings, research, journalism, public education, and advocacy.  Excellent for perceptions and ratings of branded products. 


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Electronic & Print