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Business: Brands

Your comprehensive station for UCI's business research content and beyond!
URL: https://guides.lib.uci.edu/business

Brands

 

Mintel
Access: UCI - Authorized Affiliates

Geography: US

Consumer lifestyle reports, including purchasing motivations and and product/brand preferences these consumer segments:  Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.

Market research reports in these consumer-focused industry categories:  Automotive, Beauty, Clothing and Footwear, Drink, Financial Services, Food, Foodservice, Health and Wellness, Home, Household Care, Leisure and Entertainment, Lifestyles, Personal Care, Retail, Technology, and Travel.  Coverage is US.  

 

Business Source Complete
Access: UCI
Geography: Global

Thousands of articles from scholarly peer-reviewed journals, newspapers, trade publications, and magazines, including key titles like Marketing Week.  

 

Encyclopedia of Global Brands (eBook)
270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history.  Copyright 2013. 

 

SimplyAnalytics
Access: UCI

Geography: US

Maximum 3 users at once! An easy-to-use interface offering thousands data variables for building custom maps and tables.  The SimmonsLOCAL variables cover consumers' brand preferences within their daily lives.  You can export data as a Guest, but if you want to revise a search at a later date, then make an account.  

 

Consumer Reports
An independent, nonprofit organization that serves consumers through unbiased product testing and ratings, research, journalism, public education, and advocacy.  Excellent for perceptions and ratings of branded products. 

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 Box title- Access Answers 


What can I access? 


Access is generally available to all users. Registration or account creation might be required to access.

For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.

 


Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.

 

The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;

 


How do I access? 
-  Students
-  Employees
-  Alumni
-  Visitors


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