Research Guides: Business: Public Opinion and Consumer Polling

Access Answers

What can I access?

Access is generally available to all people. Registration or account creation might be required to access.

For commercial websites, the UC Irvine Libraries do not offer premium memberships or subscriptions.

Access is available to all people ON the UC Irvine campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.

- UCI- Authorized Affiliates

Access requires an active UCInetID and password.

Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.

- UCI- Merage Affiliates

These resources are not licensed by the UC Irvine Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.

- UCI- Limited Affiliates

The resources are limited to select UC Irvine populations, based on a person’s status, e.g., current UC Irvine Faculty or PhD students. Please refer to the UC Irvine Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed.

Am I on the UC Irvine network?
Test my connection.

How do I access the UC Irvine network?
-  Students
-  Employees
-  Alumni
-  Visitors

Am I responsibly using
what I access?
Typically acceptable vs. unacceptable use.

Public Opinion and Consumer Polling

Public Opinion and Consumer Polling

Gallup Analytics This link opens in a new window
Geography: Global
Access is for one user at a time!

Microdata is available for the ongoing Gallup Poll Social Series (GPSS), a set of public opinion surveys designed to monitor U.S. adults' views on numerous social, economic, and political topics. Introduced in 2001, the GPSS is the primary method Gallup uses to update several hundred long-term Gallup trend questions, some dating back to the 1930s. The series also includes many newer questions added to address contemporary issues as they emerge.

Roper iPoll This link opens in a new window
Geography: Global
Provided by the Roper Center for Public Opinion Research at Cornell University. Poll data from1935 to present. Contains data from US and international polling firms with broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. Questions, charts, demographic crosstabs, and dataset downloads are available.

Polling the Nations This link opens in a new window
Geography: Global
Database of public opinion polls containing the full text of hundreds of thousands of questions and responses from thousands of surveys conducted in the U.S. and 80 other countries. Only polls using statistically valid sampling and methods are indexed. Each question is individually indexed in one of more than 4,500 topics and six search fields Results may be downloaded or printed. Includes survey data from many organizations including Harris Poll and YouGov.
Access is limited to 4 simultaneous users.

The Conference Board
Geography: Global
Produces the Consumer Confidence Index® (CCI), The Conference Board Leading Economic Index® (LEI), The Conference Board Employment Trends Index™ (ETI), and The Conference Board and PwC Measure of CEO Confidence™

Surveys of Consumers
Geography: US
Conducted by the Survey Research Center at the University of Michigan, on a monthly basis. Data is available going back several decades. The core questions cover three broad areas of consumer sentiment: personal finances, business conditions, and buying conditions.

The Pew Research Center
Geography: US
Non partisan think tank that produces reports based on its own public opinion polling. The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cell phone random digit dial surveys. Sign up for a free account to download data.

Tip

Tip:
For overviews of major social trends in the US, try these publicly available resources: