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Business: Public Opinion and Consumer Polling

Your comprehensive station for UCI's business research content and beyond!
URL: https://guides.lib.uci.edu/business

 

Public Opinion and Consumer Polling


Roper Center For Public Opinion Research
Geography: US​

A comprehensive, up-to-date source of public opinion across all major social issues, from many polling providers, dating from the early 1930's to present day.  (UCI is currently a member institution.)

  • For surveys conducted over the last decade, run basic tables without programming using the online analysis tool, RoperExplorer.
  • To search over 650,000 questions of U.S. samples at the question-level, by keywords, topics, dates, and survey firm, use iPOLL.
  • To conduct more intricate data analysis, link directly from the iPOLL question results to the complete dataset files ready for download with RoperExpress.  

 

The Conference Board
Geography: Global
Produces the Consumer Confidence Index® (CCI), The Conference Board Leading Economic Index® (LEI), The Conference Board Employment Trends Index™ (ETI), and The Conference Board and PwC Measure of CEO Confidence

  • Access all data from the Conference Board Homepage, under Economic Datasets > "Historical data for key economic indicators"

 

Surveys of Consumers
Conducted by the Survey Research Center at the University of Michigan, on a monthly basis.  Data is available going back several decades. The core questions cover three broad areas of consumer sentiment: personal finances, business conditions, and buying conditions. 

 

The Pew Research Center
Non partisan think tank that produces reports based on its own public opinion polling.  The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cell phone random digit dial surveys.  Sign up for a free account to download data.  

 

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