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Business: Public Opinion and Consumer Polling

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URL: https://guides.lib.uci.edu/business

 

Public Opinion and Consumer Polling


Roper iPoll
Access: UCI

Geography: Global

Provided by the Roper Center for Public Opinion Research at Cornell University.  Poll data from1935 to present. Contains data from US and international polling firms with broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. Questions, charts, demographic crosstabs, and dataset downloads are available.

 

Polling the Nations
Access: UCI

Geography: Global

Database of public opinion polls containing the full text of hundreds of thousands of questions and responses from thousands of surveys conducted in the U.S. and 80 other countries. Only polls using statistically valid sampling and methods are indexed. Each question is individually indexed in one of more than 4,500 topics and six search fields  Results may be downloaded or printed.  Includes survey data from many organizations including Harris Poll and YouGov.

  • Access is limited to 4 simultaneous users.  

 

The Conference Board
Access: UCI

Geography: Global

Produces the Consumer Confidence Index® (CCI), The Conference Board Leading Economic Index® (LEI), The Conference Board Employment Trends Index™ (ETI), and The Conference Board and PwC Measure of CEO Confidence

 

Surveys of Consumers
Access: Public

Geography: US

Conducted by the Survey Research Center at the University of Michigan, on a monthly basis.  Data is available going back several decades. The core questions cover three broad areas of consumer sentiment: personal finances, business conditions, and buying conditions. 

 

The Pew Research Center
Access: Public

Geography: US

Non partisan think tank that produces reports based on its own public opinion polling.  The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cell phone random digit dial surveys.  Sign up for a free account to download data.  

 

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Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.

 

The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;

 


How do I access? 
-  Students
-  Employees
-  Alumni
-  Visitors


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