Eligibility for access is strictly limited to current UCI
tenured and tenure-track faculty, PhD students, and Postdoctoral researchers.
Researchers may not share the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program. These access limitations are Nielsen / NielsenIQ's policies.
Data is from a partnership between Nielsen / NielsenIQ, and the Kilts Center for Marketing at the Chicago Booth School of Business.
The datasets are:
Consumer Panel Data
Longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
Panel Views Surveys
Complementary to the Consumer Panel Data. Additional data about households and their members.
Retail Scanner Data
Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
Ad Intel Data
Data cover advertising occurrences for a variety of media types across the United States, for the years 2010-2016, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).
The Kilts Center is contractually prohibited from providing full documentation about the datasets (e.g., a list of variables) until a researcher has registered with the Kilts Center. For questions, about documentation please email the Kilts Center.
According to staff at the Kilts Center, the datasets are released simultaneously and on a one-year lag; i.e. the 2020 release had 2018 data. The release date will vary, depending on both when the Kilts Center receives the data from Nielsen, and how long data cleanup takes.
Registration process for Eligible Users:
Country: United States
Institution: University of California Irvine.
You'll be redirected to a page with a message saying Contract Found. Look for the link to the Request Access page.
Enter your information in the Request Access form to request a registration code.
After you register, the Kilts Center will review your project(s) and send you a final activation email, along with steps for how to access the data.
PhD students and Postdocs:
UCI Libraries' staff typically accept registration requests within 48 hours during the business week. If you don't receive an update after 48 business hours, please do the following:
Off-campus? Please use the Software VPN and choose the group UCIFull to access licensed content. For more information, please Click here
Software VPN is not available for guests, so they may not have access to some content when connecting from off-campus.