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Your comprehensive station for UCI's business research content and beyond.

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What can I access? 

Access is generally available to all users. Registration or account creation might be required to access.

For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.


Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.


The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;


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B2B Marketing

B2B (Business to Business) Marketing

Forrester Research
Access: UCI - Authorized Affiliates

Geography: Global (limited)

Analysis and insights across a broad range of business-meets-IT areas, with reports that provide news, insights, and predictions.   Forrester's "Playbooks" provide strategic guidance for professionals, including B2B Marketing.

  • Top-navigation menu > Insights > Playbook
  • A keyword search for B2B returns thousands of results!

Insider Intelligence (formerly eMarketer)
Access: UCI

Geography: Global

Market research reports, industry data, and charts for everything digital.  The B2B subtopics are: Marketing, Mobile, Sales, and Social Media.  

  • Top-navigation menu > More Industries > B2B


Business Source Complete
Access: UCI

Geography: Global

Covers virtually all business subjects.  Includes scholarly articles, trade publications, news, conference proceedings, industry reports, etc.  Key B2B titles include:  Journal of Business-to-Business MarketingAdvertising Age, and McKinsey Quarterly.


RKMA Business-to-Business [eBook]
Access: UCI
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include: analytics, behavioral marketing, customer relationship management, direct marketing, distribution channels, email marketing, event marketing, lead management, networking, organic and paid search, sales staff, sponsorships, sports marketing,  trade show marketing, etc.


Industrial Marketing Management
Access: UCI
Peer reviewed journal featuring research geared to the needs of marketing scholars and practitioners in industrial and business-to-business markets.

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