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Access requires an active UCInetID and password.
Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.
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B2B (Business to Business), AKA Industrial Marketing
Frost & Sullivan
Access: UCI
Geography: Global (limited)
The Frost Radar™ is a benchmarking tool that analyzes the support products/services for the B2B market, helping companies select the best solution for them. For example, to find marketing products/services, try a search for: Frost Radar marketing.
Forrester Research *Access Ends 4/18/2025*
Access: UCI - Authorized Affiliates
Geography: Global (limited)
Analysis and insights across a broad range of business-meets-IT areas, with reports that provide news, insights, and predictions. Forrester's "Playbooks" provide strategic guidance for professionals, including B2B Marketing.
Industrial Marketing eBooks
Access: UCI
The above link performs a search in the UC Library Search (catalog) for eBooks with the industrial marketing subject heading, sorted by newest books first.
RKMA Business-to-Business [eBook]
Access: UCI
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include: analytics, behavioral marketing, customer relationship management, direct marketing, distribution channels, email marketing, event marketing, lead management, networking, organic and paid search, sales staff, sponsorships, sports marketing, trade show marketing, etc.
Business Source Complete
Access: UCI
Geography: Global
Covers virtually all business subjects. Includes scholarly articles, trade publications, news, conference proceedings, industry reports, etc. Key B2B titles include: Journal of Business-to-Business Marketing, Advertising Age, and McKinsey Quarterly.
Industrial Marketing Management
Access: UCI
Peer reviewed journal featuring research geared to the needs of marketing scholars and practitioners in industrial and business-to-business markets.
