B2B (Business to Business) Marketing
Access: UCI - Authorized Affiliates
Geography: Global (limited)
Analysis and insights across a broad range of business-meets-IT areas, with reports that provide news, insights, and predictions. Forrester's "Playbooks" provide strategic guidance for professionals, including B2B Marketing.
Insider Intelligence (formerly eMarketer)
Market research reports, industry data, and charts for everything digital. The B2B subtopics are: Marketing, Mobile, Sales, and Social Media.
Business Source Complete
Covers virtually all business subjects. Includes scholarly articles, trade publications, news, conference proceedings, industry reports, etc. Key B2B titles include: Journal of Business-to-Business Marketing, Advertising Age, and McKinsey Quarterly.
RKMA Business-to-Business [eBook]
Presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include: analytics, behavioral marketing, customer relationship management, direct marketing, distribution channels, email marketing, event marketing, lead management, networking, organic and paid search, sales staff, sponsorships, sports marketing, trade show marketing, etc.
Industrial Marketing Management
Peer reviewed journal featuring research geared to the needs of marketing scholars and practitioners in industrial and business-to-business markets.
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