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Vivvix: About and Access

Vivvix


Vivvix
(Formerly Ad$pender / Advertising Insights)


Access: UCI
Geography: US

Vivvix LogoA database from Kantar Media of advertising expenditures and occurrence information for millions of brands.  The UCI Libraries' subscription consists of US national-level media, covering about 60% of the total expenditure that Kantar tracks.  (Local and specialized media, covering the remaining 40% of the total expenditure that Kantar tracks, is not part of the UCI Libraries' subscription).  Historical data goes back 5 years on a rolling basis.  

Subscribed Not Subscribed *

Television:

  • Network TV
  • Cable TV

Print:

  • Consumer Magazines
  • National Newspapers

Radio:

  • National Spot Radio

Digital:

  • Internet Display
  • Mobile Web
  • Online Video
  • Mobile Web Video
  • Internet Search

Television:

  • Syndication
  • Spot TV
  • Hispanic TV

Print:

  • Sunday Magazines
  • B2B Magazines
  • Local Magazines
  • Hispanic Magazines
  • Local Newspapers
  • Hispanic Newspapers

Radio:

  • Network Radio
  • Local Radio

Outdoor


Because the UCI Libraries subscribe to Vivvix, UCI researchers who want to purchase a custom dataset from Kantar may be eligible for a discount.   

Access Answers

 Box title- Access Answers 


What can I access? 


Access is generally available to all users. Registration or account creation might be required to access.

For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.

 


Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.

 


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.

 

The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;

 


How do I access? 
-  Students
-  Employees
-  Alumni
-  Visitors


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what I access?

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