What can I access?
- PublicAccess is generally available to all people. Registration or account creation might be required to access.
For commercial websites, the UC Irvine Libraries do not offer premium memberships or subscriptions.
Access is available to all people ON the UC Irvine campus and at GML.
OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.
Access requires an active UCInetID and password.
Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.
These resources are not licensed by the UC Irvine Libraries, but librarians occasionally promote them when they are relevant for certain types of research.
Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.
The resources are limited to select UC Irvine populations, based on a person’s status, e.g., current UC Irvine Faculty or PhD students. Please refer to the UC Irvine Libraries for access instructions.
Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed.
Am I on the UC Irvine network?
Test my connection.
How do I access the UC Irvine network?
- Students
- Employees
- Alumni
- Visitors
Am I responsibly using
what I access?
Typically acceptable vs. unacceptable use.
Vivvix
(Formerly Ad$pender / Advertising Insights)
Access: UCI
Geography: US
A database from Kantar Media of advertising expenditures and occurrence information for millions of brands. The UCI Libraries' subscription consists of US national-level media, covering about 60% of the total expenditure that Kantar tracks. (Local and specialized media, covering the remaining 40% of the total expenditure that Kantar tracks, is not part of the UCI Libraries' subscription). Historical data goes back 5 years on a rolling basis.
| Subscribed | Not Subscribed * |
|
Television:
Print:
Radio:
Digital:
|
Television:
Print:
Radio:
Outdoor * Because the UCI Libraries subscribe to Vivvix, UCI researchers who want to purchase a custom dataset from Kantar may be eligible for a discount. |