(Formerly Ad$pender / Advertising Insights)
A database from Kantar Media of advertising expenditures and occurrence information for millions of brands. The UCI Libraries' subscription consists of US national-level media, covering about 60% of the total expenditure that Kantar tracks. (Local and specialized media, covering the remaining 40% of the total expenditure that Kantar tracks, is not part of the UCI Libraries' subscription). Historical data goes back 5 years on a rolling basis.
|Subscribed||Not Subscribed *|
* Because the UCI Libraries subscribe to Vivvix, UCI researchers who want to purchase a custom dataset from Kantar may be eligible for a discount.
What can I access?- Public
Access is generally available to all users. Registration or account creation might be required to access.For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.
Access is available to all users ON the UCI campus and at GML.
OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.
Access requires an active UCInetID and password.
Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.
These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.
The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;
Am I on the UCI network?
Am I responsibly using