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Business: Social Media

Your comprehensive station for UCI's business research content and beyond!

Databases for Social Media


Access: UCI - Authorized Affiliates

Geography: US

Market research reports on the behaviors and lifestyles of major consumer groups, including graphics, practical analysis, and recommendations for marketing strategies. Includes useful graphics and analysis on consumer social media usage behavior.  

  • Category Overivew > Theme > Social Media


Access: UCI

Geography: Global

Market research reports, industry data, and charts for everything digital, including consumers behavior related to: internet usage, ecommerce, B2B, online marketing and advertising, social media, mobile device usage.  Coverage is both US and global. 


Forrester Research
Access: UCI - Authorized Affiliates

Geography: Global (limited)

Analysis and insights across a broad range of IT areas.  Research Reports include industry news, statistics, and forecasts.  "Playbooks" provide guidance for marketing professionals.  

  • Use the "My Forrester" menu on the top right corner to see content in UCI's academic license.  

Access: UCI

Geography: US

Industry research reports of 30-40 pages on over 700 U.S. industries.

  • Keyword search: social networking


Plunkett Research Online
Access: UCI

Geography: US

Market research, industry statistics, trends, and in-depth analysis of top companies.  Spans several major industry categories.

  • Topic in the second column:  Games, Apps, & Social Media


Business Source Complete
Access: UCI

Geography: Global

Covers virtually all business subjects.  Includes financial reports, trade publications, news, conference proceedings, industry reports, and market research reports. 

  • A keyword search for the phrase "social media" yields 25,000+ results!

Readings for Social Media


eBooks on Internet Marketing
Search for all of the latest books and articles available in the UCI Libraries on digital marketing, social media, and internet marketing.  


Journal of Interactive Marketing
A peer-reviewed journal covering the issues associated with the expanding electronic, interactive, and direct marketing environments.


Cyberpsychology, Networking, & Social Behavior
A peer-reviewed journal for understanding the social and psychological impact of today’s social networking practices.


Pew Research Internet Project:  Social Media
Produces several useful research-based articles about social media, and includes an ongoing "Social Media Update" report explaining consumers key usage metrics across of social media platforms.


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Electronic & Print