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What can I access? 

Access is generally available to all users. Registration or account creation might be required to access.

For commercial websites, the UCI Libraries do not offer premium memberships or subscriptions.


Access is available to all users ON the UCI campus and at GML.

OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


Access requires an active UCInetID and password.

Authorized Affiliates are users with an active UCInetID and password, i.e. current UCI students, faculty, and staff.


These resources are not licensed by the UCI Libraries, but librarians occasionally promote them when they are relevant for certain types of research.

Access is available only for Authorized Affiliates, who are also affiliated with the Paul Merage School of Business.


The resources are limited to select UCI populations, based on the user’s status, e.g. current UCI Faculty or PhD students. Please refer to the UCI Libraries for access instructions.

Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed;


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Social Media

Social Media: Databases


Access: UCI - Authorized Affiliates

Geography: US

Market research reports on the behaviors and lifestyles of major consumer groups, including graphics, practical analysis, and recommendations for marketing strategies. Includes useful graphics and analysis on consumer social media usage behavior.  

  • Homepage > Filter by: Category > Technology & Media > Media > Social Media 


Insider Intelligence (formerly eMarketer)
Access: UCI

Geography: Global
Market research reports, industry data, and charts for everything digital, including: Social Media; Social Commerce.  Includes coverage of popular social media apps like: TikTok, Instagram, Snapchat, Twitter, etc.  


Forrester Research
Access: UCI - Authorized Affiliates 

Geography: Global (limited)
Analysis and insights across a broad range of IT areas.  Content covers how IT affects and grows a business, and impacts customer experience. Research Reports include industry news, statistics, and forecasts.

  • Keyword search: social media
  • Use the "Only my access" button in the search results filter to see available content.

Access: UCI

Geography: US

Industry research reports of 30-40 pages on over 700 U.S. industries.

  • Keyword search: social networking


Plunkett Research Online
Access: UCI

Geography: US
Market research, industry statistics, trends, and in-depth analysis of top companies.  The Industry Research Centers includes: Games, Apps & Social Media.


Social Media: Articles and eB


Business Source Complete
Access: UCI

Geography: Global

Covers virtually all business subjects.  Includes financial reports, trade publications, news, conference proceedings, industry reports, and market research reports. 

  • A keyword search for the phrase "social media" yields 25,000+ results!


Ebooks on Social Media
This link finds Ebooks available at the UCI Libraries on topics related to social media, including digital marketing and internet marketing.  


Journal of Interactive Marketing
A peer-reviewed journal covering the issues associated with the expanding electronic, interactive, and direct marketing environments.


Cyberpsychology, Networking, & Social Behavior
A peer-reviewed journal for understanding the social and psychological impact of today’s social networking practices.


Pew Research Internet Project:  Social Media
Produces several useful research-based articles about social media, and includes an ongoing "Social Media Update" report explaining consumers key usage metrics across of social media platforms.

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