Skip to main content
* UC Irvine access only

Business: Consumers

Your comprehensive station for UCI's business research content and beyond!
URL: https://guides.lib.uci.edu/business


Behavior & Psychographics

 

Mintel  *(Current UCI students, faculty, & staff)
Geography: US​

Consumer lifestyle reports, including purchasing motivations and and product/brand preferences these consumer segments:  Affluent Consumers, Baby Boomers, Kids, Men, Millennials, Mothers, Multicultural, Singles, Teens, and Women.

Market research reports in these consumer-focused industry categories:  Automotive, Beauty, Clothing and Footwear, Drink, Financial Services, Food, Foodservice, Health and Wellness, Home, Household Care, Leisure and Entertainment, Lifestyles, Personal Care, Retail, Technology, and Travel.  Coverage is US.  

 

Passport Global Market Information Database *(Current UCI students, faculty, & staff)
Geography: Global​

Consumer Lifestyles reports on major elements of consumers' living habits, for 80+ countries.  Coverage is global. 

 

eMarketer
Geography: Global​
Market research reports, industry data, and charts for everything digital, including consumers usage data for the internet, ecommerce, social media, mobile devices, etc. Coverage is both US and global. 

 

SimplyAnalytics
Geography: US

Maximum 3 users at once! An easy-to-use interface offering thousands of consumer behavioral data variables that can be used when building custom maps and reports (i.e. spreadsheets).  Register for a free account to save and return to your work.  Coverage is U.S. 

 

Sports Market Analytics (SMA)
Geography: US​
Market analytics for all three major sports market segments: fan behavior, participants, and sporting goods buyers.

 

Business Source Complete
Geography: Global​
Covers virtually all business subjects. Thousands of full-text articles and bibliographic entries for scholarly business journals and trade publications.  Includes the Journal of Consumer Psychology and the Journal of Consumer Research. 

 

IBISWorld
Geography: US​
Brief downloadable reports on key consumer behavior characteristics, Travel, Pets, Media use, etc. that can have a material effect on various industries' performance.  Coverage is U.S. 

 

The Pew Research Center
Reports based on conducting public opinion polling, demographic research, media content analysis and other empirical social science research.  Coverage is U.S. 

 


Demographics

 

PolicyMap
Geography: US
Visualize over 15,000 indicators related to demographics, housing, crime, mortgages, health, jobs and more. Data is available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries.

 

SimplyAnalytics 
Geography: US
Maximum 3 users at once! An easy-to-use interface offering thousands demographic data variables that can be used when building custom maps and tables.  Register for a free account to save and return to your work. 

 

Social Explorer
Geography: US
Maximum 1 user at once! Visually analyze and understand the demography of the U.S. through the use of interactive maps and data reports. Display the demographic change that has occurred in the U.S. since 1790 through the present, for the country over all down to the level of the county.

 

Marketline Advantage
Geography: Global
Macro-level socioeconomic and demographic data for countries worldwide, both historical and forecasted. 

 

Passport Global Market Information Database   *(Current UCI students, faculty, & staff)
Geography: Global
Demographic reports covering populations, homes, incomes, and expenditures, and other consumer trends, for many countries worldwide. 

 

Census: American Factfinder
Population, housing, economic, and geographic information from the United States Census.

 

The Pew Research Center
Reports based on conducting public opinion polling, demographic research, media content analysis and other empirical social science research.  Coverage is U.S. 

Loading ...

Connect

How To Connect:

Electronic & Print Resources