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FAQ
What's secondary vs. primary research?
Let's use cake as an analogy for information.
When should I do primary research?
First, do secondary research to see what information is already available. Then do primary research to fill in the gaps and answer the questions you still have.
5 Ethical Guidelines
1. Think from the participant's perspective.
2. Introduce yourself and the research.
3. Be careful with health questions!
4. Consider confidentiality and data security.
5. You might need Institutional Review Board (IRB) approval.
Comparing 3 Methods
Three common primary research methods are surveys, interviews, and focus groups. For more information on these and other research methods, see: Chapter 2 of The Handbook for Market Research for Life Sciences Companies.
Method | Definition | Pros | Cons |
Survey | Participants are asked to respond to a pre-defined series of questions. Can include both open- and closed-ended questions. Can yield a mix of quantitative and qualitative feedback, depending on how the survey is designed. Can be conducted in-person, by telephone or mail, or online. |
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Interview | One-on-one conversation between the researcher and the participant. Usually involve open-ended questions. Yields mostly qualitative responses. Can be conducted in-person or virtually. Option for audio/video recording of responses. |
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Focus Group | Discussion of a topic amongst a small group of participants. The researcher facilitates the groups’ discussion by asking questions and observing responses. Yields mostly qualitative responses. Can be conducted in-person or virtually. Option for audio/video recording of responses. |
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What should my sample size be? A sample is a portion of the larger population that you are researching. There is not one, “standard” sample size that applies to all primary research projects. A sample size that is too large may present issues regarding time and money, while a sample size that is too small may invalidate your results. Use your best judgment when determining your sample size. For more information, see: Chapter 1 of The Handbook for Market Research for Life Sciences Companies |
5 Survey Tips
How do I get people to take my survey?
Consider these tips to avoid common pitfalls and design a survey that increases the response rate:
For more information, see: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Primary Research Tools
How-to eBooks
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