The Business Research Guide
How It Works
The regular tabs links to resources, grouped by type.
The dropdown tabs each have a menu of guides to relevant resources, grouped by subject.
Perk up! We’re new subscribers to a database called Ad$pender! It monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
It can give you a strong jolt of data, like how much Starbucks vs Peet’s vs Coffee Bean & Tea Leaf vs Dunkin' Donuts spent last year on advertising across different media outlets. It does require a learning curve, so if you feel like you’ve still got a latte learn after checking out my tutorial or the manual, that’s A-OK! Email me your research questions: firstname.lastname@example.org
Electronic & Print Content