INDUSTRY RESEARCH REPORTS - ALL INDUSTRIES
Current and historic industry research reports for established and niche U.S. industries. Reports include key statistics and analysis of market characteristics, operating conditions, current and forecast performance, key players, and more. Also includes risk reports for established U.S. industries. [U.S. only coverage]
MARKET RESEARCH REPORTS - FOCUS: RETAIL/CONSUMER INDUSTRIES
Market research reports that address behaviors, lifestyles, and trends for several major consumer segments. Industry reports covering retail and consumer product sectors that address market conditions, forecasts, prominent brands, trends, and customer decisions. [U.S. only coverage]
INDUSTRY RESEARCH REPORTS - FOCUS: TECHNOLOGY, HEALTHCARE, MEDICAL, ENGINEERING INDUSTRIES
Industry reports addressing very specific niches across most technology, engineering, and healthcare industry sectors. The reports contain detailed analysis of the industry including global market data, competitive landscape, trends, and more. [Global coverage]
INDUSTRY/MARKET STATISTICS - ALL INDUSTRIES
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Sources of information include market research, trade publications, scientific journals, and government databases. In addition to tables and charts, Statista also provides infographics and studies on selected industries and topics. [Global coverage]
COMPANY PROFILES & EMERGING INDUSTRY ANALYSIS
Data and research covering the private investment market, including venture capital, private equity, and M&A transactions. Information on companies, deals, investors, and funds. Use PitchBook to establish benchmarks, identify and analyze competitors, and search investor details. [Global coverage]
Users must create an account with their UCI email address. Download limits apply.
The vendor of this resource may monitor, collect, store, and analyze Subscriber’s usage of the Services (“Subscriber’s Usage Data”) on both a Subscriber and individual User basis for the limited purposes of providing or improving the services.
COMPANY PROFILES/DIRECTORY
Company directory database, powered by Dun & Bradstreet (D&B). Includes profiles for public and private companies globally. Particularly useful for building a list of companies and for understanding parent/subsidiary relationships. [Global coverage]
CONSUMER DEMOGRAPHIC & PSYCHOGRAPHIC DATA
Mapping and data visualization application that lets users create interactive maps, charts, and reports. Includes demographic, housing, employment, consumer spending, and business data for the United States. Users also have access to SimmonsLOCAL consumer behavior data, including information on brands, and Claritas PRIZM, which offers market insights using demographics and consumer lifestyle data. [U.S. only coverage] Maximum 3 simultaneous users. If denied access, try again later.
Maximum 3 users at once.
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Learn this search: Exercise guide (examples of research questions that can be answered using SimplyAnalytics)
SimplyAnalytics is a complicated database. After reviewing the "Learn this Search" links above, please feel free to book an appointment with me for additional help!
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. [eBook]
One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments. [Print & eBook]
Offers a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. Explains how to structure and run effective customer interviews, find candidates, and turn learnings into action. Members of non-profit or educational organizations may request a free digital copy of the book.[eBook]
Guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. [Print & eBook]
Access available to all on-campus. Off-campus access requires VPN (active UCInetID).
Access available to all.
Business Model Generation by 
Value Proposition Design by 
The Lean Startup by 
Talking to Humans by 
The Startup Owner's Manual by 
