In entrepreneurship and business, citing your research adds credibility to your work by showing:
Expectations for citations should adhere to their context. Anything submitted for a class assignment must adhere to academic integrity guidelines - in other words: cite your work.
The key in both situations is to make the information you use as easy to identify and retrieve as possible for your audience.
A pitch deck not intended for academic contexts has less stringent citation requirements. But this doesn't mean you shouldn't cite your research - just keep it simple!
If you're citing something that's openly available online, include the source's name and link it, along with the title and year of publication.
Source: Pew Research Center, 10 tech-related trends that shaped the decade, 2019
If you're citing proprietary information from a library database, include the name of the publisher (the database), the title, and the year of publication.
Source: IBISWorld, Gym & Fitness Franchises, 2020
If you're citing data or information collected through your own primary research (e.g., surveys, interviews, or focus groups), include a short description of your research method and participants, along with the year the research was conducted.
Source: UCI Team's survey of 10 gym managers, 2020
|Source Type||Example Citation(s)|
|Industry / Market Research Reports||
Known Author or Analyst:
Standard & Poor's. (n.d.). Netflix, Inc. [Company profile]. Capital IQ. https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=32012
|List of Companies||
Since this source would have no official title, put in [square brackets] a narrative description of the criteria that's included in the list.
PitchBook Data. (n.d.). [List of VC-backed biotechnology companies in California with a minimum revenue of $10 million, as of 9/30/2023]. https://my.pitchbook.com
Ansberry, C. (2020, August 31). An Alzheimer’s quest: Enrolling more black people in clinical trials. The Wall Street Journal. https://www.wsj.com/articles/an-alzheimers-quest-enrolling-more-black-people-in-clinical-trials-11598891561
Galloway, M. K., Callin, P., James, S., Vimegnon, H., & McCall, L. (2019). Culturally responsive, antiracist, or anti-oppressive? How language matters for school change efforts. Equity & Excellence in Education, 52(4), 485–501. https://doi.org/10.1080/10665684.2019.1691959
Kendi, I.X. (2019). How to be an antiracist. Random House Publishing Group.
Thomas, T. (2019, September 23). The short stacks 22: Ibram X. Kendi//How to be an antiracist [Audio podcast]. The Stacks. https://thestackspodcast.com/2019/09/22/ss22/
Business resources may lack stable article URLs that you can use in a citation.
The citation style required for assignments will vary by discipline.
The UCI Libraries: Citation Guide covers:
APA is the preferred citation style in the field of business. Here are some helpful resources for using APA:
Want help keeping track of your research?
Bibliographic Management Software helps you create a bibliography and keep track of your citations.
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