Research Guides: Entrepreneurship: Cases

Case Studies

Search for cases within a journal using keywords such as: startup or entrepreneur*
(the asterisk will return all variations of the root word entrepreneur, i.e., entrepreneur, entrepreneurs, entrepreneurship, entrepreneurial).

O'Reilly This link opens in a new window
Access: UCI – Authorized Affiliates
Video case studies tell a real story in video from a first-person point of view and feature many well-known companies, such as: Pinterest, Target, Airbnb, Facebook, Netflix, Google, HomeDepot, Capital One, and Salesforce. Topics include Business Transformation, Design Thinking, Machine Learning, Microservices, Mobile, Technical Leadership, and User Research.

To browse cases, scroll down on the O'Reilly homepage. Under Case Studies > See More.

MarketLine Advantage This link opens in a new window
Access: UCI
Case studies, approximately 10 pages long, typically addressing either industry trends or a company's strategy. Select “Case Studies” from the drop-down menu next to the search bar.

Journal of Cases on Information Technology
Access: UCI
Peer-reviewed journal of real-life teaching cases and case studies based on individual, organizational, and societal experiences, related to the utilization and management of information technology.

Business Source Complete This link opens in a new window
Access: UCI
A massive database with articles covering all aspects of business. The following journals are dedicated to case studies, and more cases are findable using the Advanced Search. For example, add the term "case study" to your keyword search (e.g., logistics AND "case study").

MIT Sloan: Case Studies
Access: Public
The teaching business case studies available from MIT Sloan School of Management, which fall under the headings of entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics, are narratives that facilitate class discussion about a particular business or management issue.
eBooks & Print Books
Access: UCI
Many business book chapters feature case studies. From the Library Search (catalog) page, add the phrase: "case studies" (in quotations) to a broad keyword search, e.g., "case studies" AND (entrepreneur* OR startup).

Harvard Business Cases, Modules, & Core Curriculum Articles

To protect its revenue, Harvard requires that each person buys a license for any Case, Module, or Curriculum Article they want to read, so the UCI Libraries are prohibited from purchasing and sharing these materials. You must buy your own copy of these materials, or use course packets (if available).

The News tab links to the Harvard Business Review Magazine. Users may freely access magazine articles.

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