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Entrepreneurship: Cases

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.

Case Studies

Search for cases within a journal using keywords such as: startup or entrepreneur*
(the asterisk will return all variations of the root word entrepreneur, i.e., entrepreneur, entrepreneurs, entrepreneurship, entrepreneurial).

O'Reilly for Higher Education (OHE)
Access: UCI - Authorized Affiliates
Video case studies tell a real story in video from a first-person point of view and feature many well-known companies, such as: Pinterest, Target, Airbnb, Facebook, Netflix, Google, HomeDepot, Capital One, and Salesforce. Topics include Business Transformation, Design Thinking, Machine Learning, Microservices, Mobile, Technical Leadership, and User Research.  

  • To browse cases, scroll down on the O'Reilly homepage.  Under Case Studies > See More.

MarketLine Advantage
Access: UCI

Case studies, approximately 10 pages long, typically addressing either industry trends or a company's strategy. Select “Case Studies” from the drop-down menu next to the search bar.

Journal of Cases on Information Technology
Access: UCI
Peer-reviewed journal of real-life teaching cases and case studies based on individual, organizational, and societal experiences, related to the utilization and management of information technology.

Business Source Complete
Access: UCI
A massive database with articles covering all aspects of business. The following journals are dedicated to case studies, and more cases are findable using the Advanced Search options: Learn this search!

MIT Sloan LearningEdge
Access: Public
The teaching business case studies available on LearningEdge, which fall under the headings of entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics, are narratives that facilitate class discussion about a particular business or management issue.

eBooks & Print Books
Access: UCI
Many business book chapters feature case studies. From the Library Search (catalog) page, add the phrase: "case studies" (in quotations) to a broad keyword search, e.g., "case studies" AND (entrepreneur* OR startup).

Harvard Business Cases, Modules, & Core Curriculum Articles

To protect its revenue, Harvard requires that each person buys a license for any CaseModule, or Curriculum Article they want to read, so the UCI Libraries are prohibited from purchasing and sharing these materials. You must buy your own copy of these materials, or use course packets (if available).

The News tab links to the Harvard Business Review Magazine. Users may freely access magazine articles.

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UCI - Authorized Affiliates
Access requires an active UCInetID and password.

Access is available to all users physically on the UCI campus.

Remote access is available to users with active UCInetID and password using the VPN.

Access is generally available to all users.


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