In order to work on this project, you are basically writing a business plan to develop the medical device or tissue-engineered product that your group is working on in a new independent start up company that will address the following questions:
- what disease to target - can be either infectious or non-infectious, but relevant in the developing world
- what critical dimension should be addressed
- what is the specific approach for the new device
- what would you name your company
- what would you name your device - clarifies concept but is still "catchy" to garner attention among the competition
Library Assistance is available by appointments beginning March 10 - multiple sections can be scheduled at the same time for the same device and can be made at https://tinyurl.com/ybxo5f2e
Please note that librarian will be away from Feb 25-March 7, so please plan ahead, contact her by eMail and plan for a research session beginning Sunday, March 10-Wednesday, March 13.
Each group is also encouraged to rehearse its presentation by holding a practice session in the Presentation Studio by reserving a time slot.
The project assignment requires that by February 28 each group will submit the following information:
- what disease and patient base is your group planning to target - Infectious or non-infectious; relevant to the developed or developing world?
- what critical need are you to focus on addressing?
- what is the specific approach for the new device?
- the name of your proposed company that you are forming to undertake this initiative
- the name for your device - catchy so that it will be remembered and be successful in being sold
Then there are two parts after you determine which device topic to pursue and what each member's new job (leader/manager, marketing, device design, R&D staff, regulatory officer (FDA or equivalent in international/global context) manufacturing, accountant, & presentation editor will be:
- DUE: March 12 - a 3-page summary of the foundation containing
- company information and device name
- problem disease
- current detection strategies
- functional operational details of device
- range of innovation of device
- prototyping, testing and manufacturing plans
- expected costs and pricing
- device schematic (page 2) - describe features; artistic vision, images
- References (page 3)
- DUE March 19 - presentation - following this outline for a 15 minute presentation - must submit the powerpoint slides in advance
- introduction slide: device, company, employees and jobs (Leader)
- impact and scope of disease (Leader)
- Current detection strategies in developed & developing world (Leader)
- Proposed device (Designer)
- Testing plan (R&D Researchers)
- Manufacturing plan (Manufacturer/Industrialist)
- Summary (Leader)
The jobs to be performed are noted below - choose new roles than you have performed for previous projects and again everyone should be involved in research:
- leadership (Leader/Manager)
- device design (Designer)
- R&D (research and design) (Researchers -2)
- manufacturing (Manufacturer/Business Contact/Industrialist)
- market research & evaluation - analysis, customers, innovation (Market Analyst)
- Cost analysis (Accountant)
- Summary (Editor)
Things to consider - Hints & Steps to follow for Background Research (list of resources follow):
- entire group should review basic background sources may include articles like, "Microfluidic diagnostic technologies for global public health" (Nature, 442/27 July 2006) and another article by the same author, "Point-of-care Diagnostics for Global Health, (Annual Review of Biomedical Engineering, 10: 107-44, 2008). This realizes a totally different topic but you can see the potential layout.
- Assign tasks and coverage for each group member
- Select the Disease that your group will address and leader will conduct literature search in PubMed and WOS and other databases about treatment and coverage via diagnostic devices or point-of-care products
- Select the Geography of developing world that you will help - where in the world will you focus? A very brief summary of current political, social situation in that country - consult the Europa World Plus and World Bank eAtlas of Global Development, World Bank DataBank and WHO Global Health Estimates and the general World Health Organization (WHO) website that can be searched
- Identify diseases and size of population effected - adults, children, how is disease spread, what public health conditions contribute to disease, do people die from this disease - if so, mortality rates
- consider disability-adjusted life years for infectious and parasitic diseases (DALYs)
- determine what device you are going to develop or promote and conduct a search in PubMed, Compendex, Factiva and Global Market Index for treating that disease - also may want to consult ELDIS
- remember what some of the components of a microfluidic diagnostic disposable are: extremeley low cost, designed to have few parts and be inexpensive to manufacture, ideally using injection moulding whenver possible
- Outline business plan and what you plan to share with the Gates Foundation at the "pitch meeting" - look at some of the components in the list of resources under Business Plans below
- Business resources may be helpful and several databases are noted below that demonstrate how much consumer health care, medical advances there currently are in those countries or regions you identify - explore the Doing Business in __ depending on what you are looking at, Global Market, Factiva, etc
- complete project summary
- begin work on presentation and look for images to visually describe your proposal and make sure that you have sufficient data for the designer, manufacturing, testing and marketing specialists on your team
You will want to consult the Images Tab for sources to find images, maps, and other visual content; and then the Presentation Tab for ideas in how to format your presentation.
Resources: The resources listed below include databases - consider what your search strategy should be and make sure that after reading the abstract that you use the UC eLinks to determine if the journal article is available
- Business Plans - a long list of resources both online and in print to help you draft your plan
- Doing Business Report Series - From the World Bank. Downloadable reports that objectively measure business regulations and their enforcement across 183 economies and selected cities at the subnational and regional level. The subnational reports exhaustively cover business regulation and reform in different cities and regions within a nation. They provide data on the ease of doing business, rank each location, and recommend reforms to improve performance in each of the indicator areas.
Other resources follow and you should also consult sources on the Project 2 tab: