Research Guides: Patents and Trademarks: Trademarks

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Getting started: Trademarks

Getting started: Trademarks - tutorial transcript [Google Doc]

Helpful USPTO webpages

The United States Patent and Trademark Office (USPTO) is the federal agency responsible for registering trademarks.

Trademark basics
An overview of the trademark registration process and links to key resources for learning about trademarks, understanding the process, and preparing to file a trademark application.
Trademark process
An overview of a trademark application and maintenance process.
Trademark FAQs
Answers to a comprehensive list of frequently asked questions about trademarks.

Books about trademarks

Trademark: Legal Care for Your Business & Product Name by Stephen Fishman
Learn how to: choose trademarks that distinguish you from competitors, search for marks that might conflict with your own, register your mark with the U.S. Patent and Trademark Office, protect your marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. [ebook]

The value of trademarks

Interbrand is a private company that performs brand valuations using a proprietary algorithm based on a company’s economic profit, the role of the brand in making purchasing decisions, and the brand’s strength against competitors. Visit Interbrand's Best Global Brands 2024 for the complete list.