What can I access?
- PublicAccess is generally available to all people. Registration or account creation might be required to access.
For commercial websites, the UC Irvine Libraries do not offer premium memberships or subscriptions.
Access is available to all people ON the UC Irvine campus and at GML.
OFF campus access requires Authorized Affiliates to log into the VPN with their active UCInetID and password. Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.
Access requires an active UCInetID and password.
Authorized Affiliates are people with an active UCInetID and password, i.e., current UC Irvine students and employees.
The resources are limited to select UC Irvine populations, based on a person’s status, e.g., current UC Irvine Faculty or PhD students. Please refer to the UC Irvine Libraries for access instructions.
Examples for why content may be limited include: a vendor set restrictions on who may access their information; alternatively, information may be sensitive, identifying, or embargoed.
Am I on the UC Irvine network?
Test my connection.
How do I access the UC Irvine network?
- Students
- Employees
- Alumni
- Visitors
Am I responsibly using
what I access?
Typically acceptable vs. unacceptable use.
Eligibility for access is strictly limited to current UC Irvine
tenured and tenure-track faculty, PhD students, and Postdoctoral researchers.
Eligible researchers may not share the data with individuals not registered and approved by the Kilts Center, including any student in an undergraduate or master’s program. These access limitations are Nielsen / NielsenIQ's policies.
Data is from a partnership between Nielsen / NielsenIQ, and the Kilts Center for Marketing at the Chicago Booth School of Business.
The datasets are:
Consumer Panel Data
Longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
Panel Views Surveys
Complementary to the Consumer Panel Data. Additional data about households and their members.
Retail Scanner Data
Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
Ad Intel Data
Data cover advertising occurrences for a variety of media types across the United States, for the years 2010-2016, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).
Release Schedule
According to staff at the Kilts Center, the datasets are released simultaneously and on a one-year lag; i.e. the 2020 release had 2018 data. The release date will vary, depending on both when the Kilts Center receives the data from Nielsen, and how long data cleanup takes.
Documentation
The Kilts Center is contractually prohibited from providing full documentation about the datasets (e.g., a list of variables) until an eligible researcher completes registration with the Kilts Center.