Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Misinformation - Get the Facts

A Quick Reference Guide on Information Consumption; Tools to Encourage Individual Agency

Living With Cognitive Biases

three people thinking about sharing

 

We share information as a way to connect with one another and feel a part of a social group, whether online or in-person. Often the desire to connect overwhelms our desire for the truth and we share information that hasn't been verified.

This is the start of misinformation.

Cognitive Bias is a psychological process that makes our brains more susceptible to believing things that aren't true. It affects your judgment when you are trying to determine facts from fallacies.

Bias Types

Examples of Cognitive Bias: 

Familiarity Bias  -   Social Media operates on the "high volume = believability" principle. If we hear something often enough our brain will want to believe it is true.
Availability Bias  -  Our brains believe the things that are easiest to remember. This is why sensational stories easily spread. The easier it is for our brain to retrieve a memory, the more believable it will seem.
Confirmation Bias  -  Our natural tendency to seek out and believe information that supports our existing beliefs and expectations.

When we connect in person, or online/social media, we are regularly set up to fall into one of the Cognitive Biases; learn how to be aware of the influence our internal bias may have on our judgment to share information, verified or not.  

Cognitive_Bias_Examples