So we are all on the same page, let's share the same definition of terms used throughout the discussion:
Disinformation -- false information that is deliberately created or disseminated with the express purpose to cause harm. Producers of disinformation typically have political, financial, psychological, or social motivations.
Deep Fakes -- term currently being used to describe fabricated media produced using artificial intelligence. By synthesizing different elements of existing video or audio file, AI enables relatively easy methods for creating "new" content, in which individuals appear to speak words and perform actions, which are not based on reality.
Fact-Checking -- the process of determining the truthfulness and accuracy of official, published information such as politicians' statements and news reports.
Hoax-- a deliberate deception that plays on people's willingness to believe. Hoaxes depend, at least initially, on some people take them at face value. Often, hoaxes are a means of challenging authority, custom, or the status quo.
Malinformation -- genuine information that is shared to cause harm. This includes private or revealing information that is spread to harm a person or reputation.
Misinformation -- information that is false, but not intended to cause harm. For example, individuals who don't know a piece of information is false may spread it on social media in an attempt to be helpful.
Propaganda -- true or false information spread to persuade an audience, but often has a political connotation and is often connect to information produced by governments.
Publicity: information with news value issued as a means of gaining public attention or support, an act or device designed to attract public interest, the dissemination of information or promotional material.
Propaganda: the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person, ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause.
Familiarity bias is our tendency to overvalue things we already know. When faced with making choices, we often revert to previous behaviors, knowledge, or mindsets. Add in a little publicity and propaganda and our subconscious tends to choose the idea or theme we feel most comfortable with. Sensationalizing an event, action and/or news story, may also use publicity and propaganda in hopes to encourage people to make a biased judgement regarding what they've viewed or read.
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