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Vivvix


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Vivvix


Vivvix
(Formerly Ad$pender / Advertising Insights)


Access: UCI
Geography: US
Vivvix LogoA database from Kantar Media of advertising expenditures and occurrence information for millions of brands.  The UCI Libraries' subscription consists of US national-level media, covering about 60% of the total expenditure that Kantar tracks.  (Local and specialized media, covering the remaining 40% of the total expenditure that Kantar tracks, is not part of the UCI Libraries' subscription).  Historical data goes back 5 years on a rolling basis.  

  • Go to Vivvix.  Access is limited to 1 user at a time!
     
  • Vivvix can be tricky to navigate, but you can get help!  Client Support is available Monday through Friday between 8:00 AM and 8:00 PM EST via e-mail:  support@vivvix.com
     
Subscribed Not Subscribed *

Television:

  • Network TV
  • Cable TV

Print:

  • Consumer Magazines
  • National Newspapers

Radio:

  • National Spot Radio

Digital:

  • Internet Display
  • Mobile Web
  • Online Video
  • Mobile Web Video
  • Internet Search

Television:

  • Syndication
  • Spot TV
  • Hispanic TV

Print:

  • Sunday Magazines
  • B2B Magazines
  • Local Magazines
  • Hispanic Magazines
  • Local Newspapers
  • Hispanic Newspapers

Radio:

  • Network Radio
  • Local Radio

Outdoor

* Because the UCI Libraries subscribe to Vivvix, UCI researchers who want to purchase a custom dataset from Kantar may be eligible for a discount.