How do I get people to take my survey?
Consider these tips to avoid common pitfalls and design a survey that increases the response rate:
1. Limit the number of questions.
2. Ensure that the survey can be completed in under 10 minutes (less is better!).
3. Consider the ratio of closed- to open-ended questions.
4. Consider mode of delivery.
5. Don't ask for personal information.
For more information, see: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research.
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