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Entrepreneurship: Top 5 Survey Tips

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.
URL: https://guides.lib.uci.edu/entrepreneurship

Top 5 Survey Tips

How do I get people to take my survey?

Consider these tips to avoid common pitfalls and design a survey that increases the response rate:
 

1. Limit the number of questions.

  • Ask only what is absolutely necessary – the shorter, the better!
     

2. Ensure that the survey can be completed in under 10 minutes (less is better!).

  • Inform participants upfront about the time involved and, if using an online survey, include a progress bar.
     

3. Consider the ratio of closed- to open-ended questions.

  • Closed-ended questions are quicker to answer and participants are more likely to skip open-ended questions if there are too many.
     

4. Consider mode of delivery.

  • Online surveys are easier to complete than paper-based surveys and more efficient for the researcher (most online survey tools offer report generation and analysis features).
     

5. Don't ask for personal information.

  • If necessary, allow participants to "opt-in" for a follow-up by providing the opportunity to share their contact information.
     

For more information, see: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research.

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