Skip to Main Content
* UC Irvine access only

Entrepreneurship: Top 5 Survey Tips

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.

Top 5 Survey Tips

How do I get people to take my survey?

Consider these tips to avoid common pitfalls and design a survey that increases the response rate:

1. Limit the number of questions.

  • Ask only what is absolutely necessary – the shorter, the better!

2. Ensure that the survey can be completed in under 10 minutes (less is better!).

  • Inform participants upfront about the time involved and, if using an online survey, include a progress bar.

3. Consider the ratio of closed- to open-ended questions.

  • Closed-ended questions are quicker to answer and participants are more likely to skip open-ended questions if there are too many.

4. Consider mode of delivery.

  • Online surveys are easier to complete than paper-based surveys and more efficient for the researcher (most online survey tools offer report generation and analysis features).

5. Don't ask for personal information.

  • If necessary, allow participants to "opt-in" for a follow-up by providing the opportunity to share their contact information.

For more information, see:

Access Key

UCI – Authorized Affiliates
Access requires an active UCInetID and password.

Access is available to all users physically on the UCI campus.

Remote access is available to users with active UCInetID and password using the VPN.

Access is generally available to all users.


Electronic Resources:
How to Connect

Connecting FAQs:

Test My VPN Connection

Usage Policy
& Guidance