For market validation research, three common research methods are surveys, interviews, and focus groups. For more information on these, and other research methods, see: Chapter 2 of The Handbook for Market Research for Life Sciences Companies.
|Surveys||Participants are asked to respond to a pre-defined series of questions. Can include both open- and closed-ended questions. Can yield a mix of quantitative and qualitative feedback, depending on how the survey is designed. Can be conducted in-person, by telephone or mail, or online.||
|Interviews||One-on-one conversation between the researcher and the participant. Usually involve open-ended questions. Yields mostly qualitative responses. Can be conducted in-person or virtually. Option for audio/video recording of responses.||
|Focus Groups||Discussion of a topic amongst a small group of participants. The researcher facilitates the groups’ discussion by asking questions and observing responses. Yields mostly qualitative responses. Can be conducted in-person or virtually. Option for audio/video recording of responses.||
What should my sample size be?
A sample is a portion of the larger population that you are researching. There is not one, “standard” sample size that applies to all primary research projects. A sample size that is too large may present issues regarding time and money, while a sample size that is too small may invalidate your results. Consider the size of your market and use your best judgment when determining your sample size.
For more information, see: Chapter 1 of The Handbook for Market Research for Life Sciences Companies
Current UCI Affiliates
Access requires an active UCInetID and password.
Access is available to all users physically on the UCI campus.
Remote access is available to users with active UCInetID and password using the VPN.
Access is generally available to all users.