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Entrepreneurship: How-To eBooks

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.

How-To eBooks

The Handbook of Market Research for Life Science Companies
Access: UCI

(Don't let the title fool you! This book is helpful for ALL industries, not just life sciences.) Tips, models, and tools entrepreneurs can use to collect, interpret, and present their market and integrate it into their business plan.

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Access: UCI

Explains how to plan, structure, and compose the right questionnaire for the research you are undertaking.

Market Research in Practice: How to Get Greater Insight From Your Market
Access: UCI

Introduction to market research tools, approaches, and issues. Offering a clear, step-by-step guide to the whole process.

Understanding Business Research
Access: UCI

A comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment.

Encyclopedia of Research Design
Access: UCI

Covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research. Provides summaries of advantages and disadvantages of often-used strategies. Uses hundreds of sample tables, figures, and equations based on real-life cases.

Talking to Humans
Access: Public

Offers a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. Explains how to structure and run effective customer interviews, find candidates, and turn learnings into action.

​Testing with Humans
Access: Public

The follow-up to Talking to Humans (above), this book takes you beyond customer discovery, teaching entrepreneurs, innovation teams, and product teams how to use experiments to drive faster, more informed decision making. This concise, practical guide will help you answer the questions “Should we do this?” or “Am I right about this?”

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