Skip to Main Content
* UC Irvine access only

Entrepreneurship: Choosing Participants

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.
URL: https://guides.lib.uci.edu/entrepreneurship

Choosing Participants/Customer Discovery

What should my sample size be?

  • A sample is a portion of the larger population that you are researching.

  • There isn't one, “standard” sample size that applies to all primary research projects. 

  • A sample size that is too large may present issues regarding time and money, while a sample size that is too small may invalidate your results. 

  • Use your best judgment when determining your sample size.

For more information, see: Chapter 1 of The Handbook for Market Research for Life Sciences Companies.

 

Who can I ask to participate in my research?  

  • Leveraging your network of friends and family is probably a safe option for starters.  

  • You need to take precautions if you want to ask vulnerable populations to participate in your research. Vulnerable populations include: children, prisoners, pregnant women, cognitively impaired individuals, and students, employees, or faculty. To learn more, visit UCI Office of Research: Vulnerable Populations.

 

How do I find people to participate in my research?

Customer discovery, or finding people to talk to, can be challenging. Be creative and leverage existing communities of people such as:

  • Professional/trade associations- access to a network of individuals in a particular industry.

  • Listservs - use these email lists to disseminate surveys to a large group or solicit interview subjects.

  • Social media networks (e.g., LinkedIn, Facebook Groups) - find people with a particular type of role/job or a shared interest relevant to your research.

Access Key

UCI – Authorized Affiliates
Access requires an active UCInetID and password.


UCI
Access is available to all users physically on the UCI campus.

Remote access is available to users with active UCInetID and password using the VPN.


Public
Access is generally available to all users.

Connect

Electronic Resources:
How to Connect


Connecting FAQs:


Test My VPN Connection


Usage Policy
& Guidance