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Entrepreneurship: Trademark Basics

This guide supports UCI’s innovation and entrepreneurship community by connecting users to relevant resources used to conduct research throughout the entrepreneurial process.
URL: https://guides.lib.uci.edu/entrepreneurship

Learn About Trademarks

Helpful USPTO Webpages

The United States Patent and Trademark Office (USPTO) is the federal agency responsible for registering trademarks. 

The Value of Trademarks

Interbrand is a private company that performs brand valuations using a proprietary algorithm based on a company’s economic profit, the role of the brand in making purchasing decisions, and the brand’s strength against competitors.

View the Top 100 Global Brands

Interbrand Best Global Brands graphic.

Image from June 2022

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